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Webinar: The Drivers of Greater Donor Behaviour

November 29 @ 10:00 am - 11:00 am

The research results are in! Join Charity Village for a free webinar to learn about the key findings for how you can help strengthen your organization’s donor appeal.

Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This webinar will present key findings from the study, which will highlight the most important characteristics for stronger donation motivation.

The Drivers of Greater Donor Behaviour

Topic: The Drivers of Greater Donor Behaviour

Date: Thursday, November 29 at 1pm ET / 10am PT (webinar is one hour in length)

Skill Level: Introductory. This session will be useful to all staff and volunteers who are involved in fundraising.

Cost: Free – Register Now

Important Note: While registration is open to all, attendance is limited to the first 1,000 people to sign onto the live session. We suggest signing on five minutes early to have the best chance of getting on the live session. If for any reason you aren’t able to connect to the live session, rest assured you’ll get the full recording by email the following day.

What you’ll learn

This one-hour webinar by the researchers presents “lessons learned” about:

  • The role and (limited) importance of the charity’s mission, and how well it performs.
  • The role of emotions, which types, and which ones in particular. – Not all emotions are equal.
  • The top, most important characteristic to drive behaviour (even more important than emotions!)
  • The role of direct solicitation; how much does it matter?
  • How charities generally perform (and under-perform) on key drivers.


November 29
10:00 am - 11:00 am




Charity Village